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WCRF/AICR
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For Immediate Release: December 13, 2010
Contact: Mya Rae Nelson 202-328-7744

Supermarket Promotion Raises Over $118,000 for Cancer Research

AICR Welcomes Generous Support from Giant Food

AICR and Giand Foods team-up for 2010

Robin Michel (left), President of Giant Food of Landover, Md. presents a $118,425.80 check to Kelly B. Browning, executive vice president and COO of the American Institute for Cancer Research. The funds for cancer research were raised during Giant’s October in-store campaign.

WASHINGTON, DC – Today the American Institute for Cancer Research (AICR), the nation’s leading cancer research organization focusing on the role of diet, physical activity and weight management in cancer risk and survivorship, thanked Giant Food and its customers for raising $118,425 for cancer research during the month of October 2010.

One hundred percent of those proceeds, raised via an in-store campaign marking Breast Cancer Awareness Month will fund breast cancer research and other cancer research.

"Once again, we want to thank Giant and their customers for their generous support," said Kelly Browning, Executive Vice President and COO of AICR. "With these funds, we can support the kind of innovative research that’s advancing our understanding of cancer – and how we can protect ourselves against it."

In addition, thousands of AICR breast cancer brochures and health aids in both English and Spanish were distributed free to Giant customers over the course of the month.

2010 marks the second year Giant and AICR have worked together to raise funds for cancer research.

"We are extremely proud to work alongside the American Institute for Cancer Research, raising critical dollars for innovative cancer research. Giant is committed to improving the health and wellness of the communities we serve, and AICR’s unique programs and approach to funding is a perfect fit for our goals," said Robin Michel, President of Giant Food of Landover, Md.

Giant provided donations slips at the point of purchase in all 179 store locations, giving their customers an opportunity to make quick, easy contributions to AICR.Giant pharmacies also purchased and distributed 156,00 English and Spanish copies of the AICR brochure Reducing Your Risk of Breast Cancer to customers free of charge, as well as 6,400 free copies of AICR's Breast Self-Examination Shower Cards in English and Spanish.


About Giant FoodGiant Food LLC, headquartered in Landover, Md., operates 179 supermarkets in Virginia, Maryland, Delaware and the District of Columbia, and employs approximately 22,000 associates. Included within the 179 stores are 163 full-service pharmacies. For more on Giant visit www.giantfood.com.

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The American Institute for Cancer Research (AICR) is the cancer charity that fosters research on the relationship of nutrition, physical activity and weight management to cancer risk, interprets the scientific literature and educates the public about the results. It has contributed more than $96 million for innovative research conducted at universities, hospitals and research centers across the country. AICR has published two landmark reports that interpret the accumulated research in the field, and is committed to a process of continuous review. AICR also provides a wide range of educational programs to help millions of Americans learn to make dietary changes for lower cancer risk. Its award-winning New American Plate program is presented in brochures, seminars and on its website, www.aicr.org. AICR is part of the global network of charities that are dedicated to the prevention of cancer. The WCRF global network is led and unified by WCRF International, a membership association that operates as the umbrella organization for the network. The other charities in the WCRF network are World Cancer Research Fund in the UK (www.wcrf-uk.org); Wereld Kanker Onderzoek Fonds in the Netherlands (www.wcrf-nl.org); World Cancer Research Fund Hong Kong (www.wcrf-hk.org); and Fonds Mondial de Recherche contre le Cancer in France (www.fmrc.fr).


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