Pink on Purpose Reaches New Heights for Fundraising and Breast Cancer Awareness

Get Pink on PurposeAICR sincerely thanks all of our 2011 Pink on Purpose partners for their dedication to breast cancer research and education. This past year, record-breaking fundraising levels were reached while spreading an important message about breast cancer and breast health.

Pink on Purpose is an AICR breast cancer fundraiser and awareness program. Our partners, usually a business, host an event at their office using materials provided by AICR. We send a kit full of decorations, educational materials and giveaway items to support our partners as they organize their own office fundraiser. Most encourage employees to wear pink and plenty get creative with their events. We've seen everything from pink pancake breakfasts to breast cancer trivia scavenger hunts. Pink on Purpose is a fun way to raise money for a good cause, spread awareness of cancer risk and prevention tips, have fun and boost employee morale.

We can't say anything about this year's Pink on Purpose program without acknowledging and thanking Green Mountain Coffee Roasters for their support. Green Mountain generously donated Keurig single-serve coffee brewers and coffee goodie baskets to our top fundraisers and we are certain that they provided the extra incentive for everyone to really dig deep. Three partners raised more than $1,500 to receive the Office Makeover: a Keurig Brewer, 8 boxes of Green Mountain K-cups, to-go coffee cups, and coffee "fixings" (sugar, cream etc.). Yet another partner raised more than $1,000 which qualified them for the bagged coffee office gift basket including Green Mountain coffee bags and snacks.

Cookie Kurz, center, and committee

Cookie Kurtz, center, with her Pink on Purpose planning committee.

Our top fundraiser this year was Cookie Kurtz, who single-handedly hosted one of the largest Pink on Purpose events in the history of the program. She was not participating through her office; instead she organized a Breast Cancer Awareness Night at St. Luke's School in Whitestone, N.Y. Cookie invited guest speakers, such as Dr. Jonathan Herman (a breast and ovarian cancer researcher and associate clinical professor at the Albert Einstein College of Medicine), Dr. Alyson Moadel (associate professor at the Albert Einstein College of Medicine and Director of the psychosocial oncology program at Montefiore Medical Center), and Laura Culhane (an educator from The Maurer Foundation, a breast health education nonprofit). A breast cancer survivor herself, Cookie's event was "open to anyone interested in finding out more about early detection, living with and surviving breast cancer and other cancers that effect women." We are grateful to Cookie and her dedicated event committee for their generous contribution and hard work.

If you would like information on hosting your own Pink on Purpose event, please visit or contact Sarah at We also have a range of other special event options so check out the Events section of our web site at and find out how you can get involved!

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